The problem: how could we get the media to talk about how the fishing industry was destroying our marine environment to the extent that the ocean ecosystem would collapse within a generation?

“This was the problem that was presented to me one day in 2009 by Charles Clover, sitting in MOSHIMO, the Japanese restaurant in Brighton I co-own with Karl Jones,” says Fishlove producer Nicholas Röhl. “He had come to us because of our work on fish sustainability, and wanted our help in launching his seminal film on the crisis, The End of the Line.”

The solution: to create a series of striking images of celebrated personalities communing fish that would provoke people into reassessing our relationship to fish – and provoke the media out of their silence on the issue.

The iconic image taken by Rankin of actress Greta Scacchi became an overnight sensation, helping to change the face of the campaign to save our oceans