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Jillian Edelstein 2016

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Leading London seafood restaurant, J Sheekey Oyster Bar commissioned this series of Fishlove photographs featuring West End theatre actors holding fish against their bare skin to support the campaign against overfishing in British seas. We are calling for greater protection of UK Coastal waters through Marine Protected Areas. For more information, go to the Marine Conservation Society's website www.mcsuk.org

John Swannell 2015

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"Five Celebrities. Five Oceans. Five things we need to do to save them". Fishlove's John Swannell series was released to the Sunday Times and the Evening Standard to mark World Oceans Day. To read the press release, click here.

In February 2015, Helena Bonham-Carter’s portrait from the same series was released early as part of the Blue Marine Foundation and Oceans 5 campaign to protect 20% of the world's oceans by 2020 - and was credited as being instrumental in persuading the UK Government to commit to creating the largest marine protected area in the world.

John Swannell's series has resulted in one of our biggest media successes to date.

Denis Rouvre 2013

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“Deep-sea ecosystems are the greatest unexplored habitat in the world. An overwhelming body of scientific opinion suggests that we should be doing everything to protect them. Why, then, do we allow economically unprofitable practices that cause them significant long-term damage?”

Fishlove asked the French portrait photographer Denis Rouvre to do our third series to help with the BLOOM campaign to end destructive deep sea fishing in Europe. The portraits of Gillian Anderson, Goldie and a many French celebrities became a global media sensation which helped raise awareness of this little known issue. 

The vote to end deep sea fishing at the European Parliament failed on a technicality, and so the fight continues to save the deep sea from pointless destruction.

Alan Gelati 2012

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“The majority of European fish stocks are overfished, putting the environment, coastal communities and jobs at risk. For decades, quotas have been set above scientific advice driven by fishing power which far exceeds the available fish. That said, overfishing is probably the world’s biggest soluble environmental problem. We know what to do, but we need to act now to bring overfishing to an end as soon as possible.”

This was the assessment of OCEAN2012, an alliance of organisations that was campaigning to reform the failed EU Common Fisheries Policy in 2012, and it was to this campaign that we decided to dedicate our next series of images, taken by the wonderful fashion photographer, Alan Gelati.

Fishlove was credited by Maria Damanaki, the EU Commissioner in charge of Marine Affairs and Fisheries, as having played a leading role in the success of reforming the CFP.

Rankin 2009 - 2011

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The problem: how could we get the media to talk about how the fishing industry was destroying our marine environment to the extent that the ocean ecosystem would collapse within a generation?

“This was the problem that was presented to me one day in 2009 by Charles Clover, sitting in MOSHIMO, the Japanese restaurant in Brighton I co-own with Karl Jones,” says Fishlove producer Nicholas Röhl. “He had come to us because of our work on fish sustainability, and wanted our help in launching his seminal film on the crisis, The End of the Line.”

The solution: to create a series of striking images of celebrated personalities communing fish that would provoke people into reassessing our relationship to fish – and provoke the media out of their silence on the issue.

The iconic image taken by Rankin of actress Greta Scacchi became an overnight sensation, helping to change the face of the campaign to save our oceans.

Fishlove Portraits

“In the months and years to come, this picture of Greta Scacchi will doubtless come to be seen as the seminal image when the gruelling, knotty business of campaigning around food issues, finally became sexy.”

Jay Rayner The Observer, 2009