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Fishlove was set up in 2009 by Nicholas Röhl, co-owner of MOSHIMO, and actress Greta Scacchi to raise awareness of the unsustainable fishing practices that are destroying the the earth's marine ecosystem. Since then, the Fishlove images have succeeded in bringing the subject of over-fishing to the front covers and pages of the world's media many times over..

Fishlove is produced by MOSHIMO, the Brighton based Japanese restaurant and is a not-for-profit Community Interest Company, which relies on the tremendous generosity of the photographers who have taken these images and of all the charismatic people who have had their Fishlove portrait taken.

If you would like to help Fishlove in any way, or if you would like to become a sponsor, please contact us.

Fishlove in the press

Fishlove has received a lot of media attention! View the complete list here.

View Fishlove in the press

Policy on the use of fish

We support and promote sustainable fishing. View our policy on the use of fish.

View Policy on the use of fish


See the campaigns Fishlove has supported to promote sustainable fishing.

View Timeline


Fishlove has helped promote the following campaigns and campaign groups:

The fish used for the photographs were generously (and sustainably) supplied by Direct Seafoods of Colchester (Gelati, Rouvre, Swannell series), and Waitrose (Rankin series)

The sustainability ratings for the fish species seen in these images was supplied by Marine Conservation Society


We would like to thank all of the bold and charismatic people who have appeared in these photographs, and the photographers who took them.

We would also like to thank the following:

Mike Walker
Communications Manager
PEW Charitable Trusts
Claire Lewis
The End of the Line
Sophie Hulme

Communications Inc.
Iain Webb
Depot Director
Direct Seafoods Colchester

“Fishlove has been an imaginative and creative way to bring attention to the devastating effect that over-fishing is having on all our marine creatures. It continues to enhance our understanding of the issues in a lasting and beautiful way.”

Claire Lewis Producer, The End of the Line